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"A problem well-stated is a problem half-solved..."

Charles Kettering
Former inventor and head of research at GM

Our Process

Discover

  • Understand current brand/business

  • Define/clarify key problems

  • Capture perspectives on barriers and problem causes

Define

  • Establish base state

  • Prioritize problems based on opportunity

  • Identify Root causes

  • Match strategy to opportunity

Develop

  • Collaborate and ideate

  • Test/validate ideas 

  • Prioritize ideas relative to opportunities

Deliver

  • Socialize idea and plan across company

  • Execute/launch

  • Measure and optimize

How we allocate our time and attention

Insights

80%

Strategy

10%

Innovation

10%

Our WHYs Framework

Discover

What we Think
and Believe

Define

What we
Know
and Understand

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